Generational Study Pioneer – Chuck Underwood

Chuck Underwood is one of the founding scholars who pioneered the field of generational study. As founder/principal of The Generational Imperative, Inc., he travels throughout the U.S., Canada, and Europe for consulting assignments, training seminars, research, and keynote speaking engagements. He also authors magazine and newspaper columns, guest lectures at colleges, and is regularly interviewed for generational news stories by national magazines, newspapers, radio, and network television. Mr. Underwood is the creator and host of the national television PBS series, America’s Generations with Chuck Underwood. The miniseries presents the life stories, thus far, of the Silent, Boomer, Gen X, and Millennial generations and does so with humorous, poignant, and unforgettable storytelling. His book The Generational Imperative: Understanding Generational Differences: In the Workplace, Marketplace, and Living Room remains the most comprehensive presentation of generational dynamics and business strategies available today.